Snapchats’s first sunglasses Spectacles

Snapchats’s Spectacles first hardware product is coming to the market. The company said tonight that it will sell Spectacles, a set of connected sunglasses that record 10-second snippets of video  for $130.It also rebranded itself as Snap, Inc.  a reflection of a fact that the company now makes more than its flagship app.

Snapchats’s Spectacles have a single button that you press to begin recording your snap. The cameras employ a 115-degree lens, which the company says more closely approximates a person’s field of vision. And the cameras record circular vide, and effort to create a playback experience that simulates your natural point of view. When I got the footage back and watched it, I could see my own memory, through my own eyes  it was unbelievable  recalling a hike he took wearing the prototype. It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience.

Slow Roll Out

Snap says it will roll the product out in slow numbers, and characterized it as a toy although Snapchat itself was often described that way in its early years, and was often dismissed as as a novelty along the way to 150 million daily users and a valuation in the tens of billions. It opens up a potentially lucrative new line of business for a company at a time when Facebook and its subsidiaries have been looting its flagship app for parts. Lately it has been calling itself a camera company rather than a social network a canny move given how Facebook dominates online communication.

Snapchats's Spectacles

Spectacles will naturally be compared to Google Glass, Alphabet’s mostly fruitless foray into wearable face based computing. But because they are sunglasses, they will be less conspicuous than Google’s. They’re cheaper, too  not even one-tenth of the price. Snap is marketing Spectacles with a highfashion glsss

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