Missing her astronaut father, Stephanie from Houston sends him a love message beautifully written by 11 Hyundai Genesis. Watch our story to see how our cars go beyond being a means of transportation as Hyundai’s global team delivers the extraordinary message to outer space. Showing their immeasurable love and Hyundai’s incredible passion, this message is officially acknowledged as ‘The largest tire track image’ by Guinness World Records®.
Behind the Story: Creating Possibilities
When it comes to scale like never before and world-class innovation in technology and communication, Hyundai’s Genesis holds up to all its statements in meeting all the challenging demands of this creative project.
Sending a love message on the Nevada desert floor to the outer space, Stephanie’s message unfolds as 11 Hyundai Genesis moves in precision with its advanced agility, handling and nimbleness. Its great endurance also makes Genesis a perfect fit for the unpredictable conditions in such desolate location.
The result is an incredibly rewarding experience that inspires us all in creating new possibilities and that connects us closer than ever before.
Hyundai’s new thinking campaign: ‘A message to space’
From the vast desert floor of the Delamar Dry Lake in Nevada, a message of love is sent to the outer space as Hyundai transforms it into a canvas to send Stephanie’s special message to her longing astronaut father working at the International Space Station.
This extraordinary experience has been shared with many others through our #AMessagetoSpace event. Sending a warm message to your loved ones no matter how far the distance, Hyundai’s innovation creates new possibilities and keeps everyone close at heart.